10 Signs If Your SEO Company Is Aiding Or Killing Your Website In Dubai

 In today’s day and age, with everything getting digital, internet users worldwide are increasing rapidly. Whether you need information about something or you plan to buy a product, you rely entirely on search engines such as Google in so many different ways. To get the most out of this trend, businesses of all sizes-small, medium, and large, have realized the need to be out there in the digital space. This has, in turn, proliferated the demand for digital marketing professionals and SEO services in Dubai and the rest of the world. 

Digital marketing is a broad umbrella term and does not include SEO alone. However, if you are just concerned about boosting your page rank and building better page authority, you may want to rely on a professional SEO service agency in Dubai. Unfortunately, a few agencies take advantage of you in the name of online marketing. Therefore, you ought to be mindful of the signs that are clear indicators of whether your SEO company is a boon or a bane for your business.

Here’re a few signs that you cannot miss to check:

Blindfold Approach

If you have been in touch with your SEO agency for a long time and the SEO techniques and tactics applied do not seem to show any concrete results, it’s time to check the authenticity of their approach. 

 

Lack Of Feedback

Giving and receiving feedback can make a ton of difference in the overall optimization results.

Your SEO company should keep you in the loop and provide you with ancillary deliverables such as SEO audit documentation and site URL analysis. If your company is responsible for creating for your site, they should ask for your feedback regarding any keywords that need to be added or any other changes to be made before getting it published.

 

Improved SERP Rank With Incorrect Keywords

For a successful business campaign, you need to focus on increasing sign-ups as much as increasing traffic to your site. However, if you get traffic from the wrong keyword, it could result in the failure of a campaign as there are chances that you are targeting a completely irrelevant audience. So, if you discover that you’re getting traffic from keywords other than your target keywords, the SEO company should take the accountability to explain and justify their views.

Suspicious Link Building

Having quality backlinks on your site can certainly help optimize your site and boost its ranking in SERP. However, if your SEO provider has added backlinks from illegitimate sources, it can signal something fishy. Google can quickly identify such behaviour and penalises the site by removing some of its web pages. So, the focus should be on earning backlinks and not building them alone.

Guaranteed First Position For A Keyword

Ranking on the first page of a search engine such as Google is not a child’s play. There are numerous ranking factors that are considered by Google, and therefore it takes consistent efforts and a substantial amount of time to get the desired results. However, there is never a formal assurance that your page will start ranking on a keyword in a week’s or month’s time. 

Low Organic Traffic To Your Site

If your SEO firm does not care much about the user experience and tries alternate ways to improve page rank, there are chances that you will begin to see a decline in the organic traffic to your site. Remember, website design and UX interface are as much important as SEO. In Dubai, website design agency services are available in plenty. However, finding the best web development services in Dubai could be intimidating with the increasing number of frauds in this industry. 

No Customer Support

Before working with an SEO firm, you should always keep the channels of communication in mind. Most companies these days assign you an account manager to resolve your queries and provide you with personalized feedback from time to time. If you are not getting prompt customer support from your SEO company in Dubai, it’s a wake-up call that you should discontinue any future engagements with them. 

Negligent To Technical Aspects Of SEO

Technical SEO is a critical component of any successful SEO campaign. Technical issues such as navigation errors often prevent search engines from finding and ranking your page. So, if your agency is not making considerations pertaining to the technical side of SEO, your overall efforts might go in vain. So, it’s a no-brainer to hire the best web design company in Dubai that can identify and fix such technical flaws at once.

Missing Out On Local SEO 

If you wish to target a specific geographical location, a good digital marketing agency will make every attempt to improve your ROI and help you achieve your business goals more effectively. You can expect help in boosting your rank for local search terms. 

No Attention To Analytics Or Tracking

Another important consideration to make is whether or not the company you’re working with is using analytics or other metric tools to track the performance of the site based on the target keywords for your business. If they do not seem to pay any heed to such crucial factors, they may not be the right fit for your business.

Conclusion

The above warning signs need to be addressed and dealt with in due time. Investing your time, effort and money in incompetent SEO services will not serve your business needs and could eventually turn out to be an expensive and unnecessary deal.