Top 6 Metrics To Keep Track Of While Running A Local SEO Audit in Abu Dabi

 You can keep track of various metrics, but which ones should you focus on when running a local SEO audit? As a local business, you would target an audience in a particular geographical area, so your SEO strategy needs to be more focused on growing your business correctly. While any SEO company in Abu Dhabi can help you determine the right metrics, here are some of the key metrics you need to keep track of for an efficient local SEO audit.

Organic Search Traffic Growth

Growing your business is difficult without a consistent flow of new users. Even if you have established a loyal client base, a lack of traffic leads to fewer conversions. So when you are conducting a local SEO audit, keeping track of the growth in search traffic is vital. 

It will provide valuable insights on your efforts towards improving your visibility in search engines and their effectiveness. Google Analytics can help you track and check this metric, but know that this only shows the quantity of the traffic, not quality.

Organic Rankings Efficiency

Rankings are considered one of the most important SEO metrics, and since Google incorporates many factors that determine rankings, tracking organic rankings can prove challenging. By focusing your attention on keywords that show a higher search volume, you can make your local SEO audit more effective and use this information to include keywords that have a better chance of ranking well. 

Rankings can also help you spot any potential issues with other parts of your SEO strategy, like technical SEO. If some pages rank well but receive only a few clicks, there might be a targeting issue. You can avail yourself of search engine optimisation services in Abu Dhabi to resolve these issues.

Organic VS Other Traffic

Comparing organic search traffic and the one from paid ads is extremely useful if you want to drive more traffic through organic means. Google Analytics can help you examine how you obtain traffic to your website since it shows the breakdown of organic traffic, referrals and social for your primary traffic. 

Organic Traffic Conversion

When we talk about organic traffic growth, it doesn’t focus on the quality of the traffic. You can get an idea of that by checking out the conversions from that organic traffic. Ensure you include this metric in your SEO audit to check the effectiveness of your efforts to attract a qualified target audience. Organic conversions can help you determine if the users visiting your website are turning into customers or if you are attracting irrelevant leads. If you are not able to include the right keywords in your content, check out reliable SEO packages in Abu Dhabi that include content services.

Listing Visibility

To determine how easy it is for your local prospects to find you online, check Google Map Rankings and Google My Business Insights to run a successful SEO audit. Local Google Map rankings will show the result of your listing on Google Maps. But Google My Business Insight allows you to figure out how many people saw and interacted with that listing and the frequency of its appearance in the SERPs. 

Site User Engagement

User experience impacts search engine optimisation just as much as the quality of links and pages. An increase in bounce rates may be an indication of poor user experience. By availing of SEO services in Abu Dhabi, you can incorporate relevant, informational content for your target audience. 

Check your engagement metrics when you run an audit since Google also evaluates rankings. Metrics such as bounce rate also show the number of pages your visitors view and the extent of their scrolling on those pages.

Search engine optimisation involves many factors, so it is unreasonable to rely on a single metric to determine your SEO strategy’s overall success and efficiency. While traffic and rankings reveal the results of your overall strategy, conversions display the quality of your traffic. SEO can become quite complex, so if you are looking for an agency that can help you improve your efforts, contact us at Adaan GCC, an SEO agency in Abu Dhabi.